Kaarigar Ke Haath Se:
‘Khaddar Reverie’ Collection Ki Kahani

Aik Dhaage Se Shuruat

Do saal pehle, hamari founder ne apni nani ke sandook mein aik purani khaddar ki chadar dekhi — dhaage thoray se ukhray huay, rang halka pad chuka, lekin bunavat abhi bhi mazboot. Usi din faisla hua ke hum wapas un cheezon ki taraf jayenge jo waqt ke saath aur khoobsurat hoti hain, ghatati nahi.

Machine se bane kapray tez hain, sasty hain, lekin unmein wo saans lene wali garmahat nahi hoti jo haath se buni hui khaddar mein hoti hai. Hum ne wahi rasta chuna — sust, mushkil, lekin asli.

Kapray Ka Intekhab

Har thaan haath se chuna gaya. Hum ne un buno kaaron se milkar kaam kiya jo teen naslon se yehi kaam karte aa rahe hain — jinke haathon ko ab naap ki zaroorat nahi padti, unhein dhaage ka farq ungliyon se hi pata chal jata hai.

Rangai bhi qudrati rangon se ki gayi — haldi, indigo, aur supari ke chilkon se. Isi liye har piece ka rang thoda mukhtalif hota hai; yeh khrabi nahi, yeh nishani hai ke yeh haath se bana hai, factory se nahi.

‘Khaddar Reverie’ — Naya Collection

Yeh collection saat pieces par mushtamil hai — do kurte, aik jacket, teen shirts, aur aik shawl — har aik unhi haathon se bana jinka zikr upar hua. Cuts simple rakhe gaye hain, taake kapray ki bunawat khud apni kahani sunaye.

Rang palette mausam se mutasir hai: mitti ka bhoora, halka zaitooni sabz, aur khaddar ka apna qudrati oat tone. Har piece limited hai — kyunke haath se itna hi ban sakta hai jitna waqt ijazat de.

Lookbook

Hamara Wada

Hum tez fashion nahi banate. Har collection saal mein sirf do baar aata hai, thora quantity mein, taake kisi kaarigar ko jaldi mein kaam na karna pade. Jo bacha hua kapra hota hai, usay hum chhote accessories mein badal dete hain — kuch bhi zaya nahi hota.

Yeh wada sirf kapray ka nahi — un haathon ka bhi hai jinhon ne isay banaya. Jab aap Noor & Loom pehente hain, aap sirf kapra nahi khareed rahe, aap aik kahani ka hissa ban rahe hain.